ENGINUITY BLOG

After more than 40 years working in graphic design, branding and marketing, I've decided it's time to start a new chapter. I'm pleased to announce the launch of Enginuity Media. Over the years I've worked with businesses of all sizes, particularly within the engineering and manufacturing sectors, helping them improve their branding, websites, marketing materials and online presence. With over 20 years of hands-on digital marketing experience, I've seen first-hand how many sma

I’ve sat in enough client meetings over the years to know that the first thing a client asks for is not always the thing they need. “We need a brochure.” Well… do you? Maybe you do. I still like a good brochure and print is not dead, no matter how many times people say it is. But sometimes the brochure is really a sign of something else. Maybe the sales message needs tidying up, maybe the website is making people work too hard, or maybe the business has changed over the years

I’ve managed creative teams for long enough to know they don’t need someone hovering over them every five minutes asking where something is up to. Nobody does their best work like that. What they do need is clear direction at the start. A proper brief, enough context to understand the client, and accurate guidance on what the work actually needs to achieve before everyone disappears into design, copy, artwork, web, print or production. That’s where quality really begins. Not